En a world where technology is advancing by leaps and bounds, augmented reality has emerged as the pinnacle of creativity and interaction. In this blog, you will delve into the exciting topic of the rise of augmented reality in digital marketing and discover how brands are transforming the way they connect with their customers, so… Welcome to a new era of marketing!
What is augmented reality?
Augmented reality (AR) is a technology that combines elements of the real world with digital elements, displaying computer-generated information and graphics to the user in the physical environment. Through devices like smartphones, tablets, or AR glasses, users can experience a unique blend of the real and virtual worlds to connect with brands in a fun way. This innovative technology allows companies to offer highly interactive and personalized experiences to their customers to break the routine.
How to use augmented reality in digital marketing?
Augmented reality offers endless creative possibilities for digital marketing. Currently, brands are using this technology to create deeper and more meaningful connections with their audience, achieving better brand recall. Some popular ways to use AR in marketing include:
Virtual storefronts: Many stores are taking the shopping experience to a whole new level with virtual storefronts. Customers can virtually try on clothing, accessories, and even makeup without the need to enter a physical store. This allows them to make informed decisions and increase confidence in their purchases, somewhat like Cher’s virtual wardrobe in Clueless but taken to another level.
Interactive advertising: AR enables brands to create interactive advertising campaigns that captivate users and make them fall in love with the content. Print ads can come to life by scanning a QR code with an AR app, showing videos, animations, or allowing customers to interact with the content and be amazed. For example, think of Marty McFly when he first sees a Jaws ad on his trip to the future.
Gamification experiences: Brands use augmented reality games to attract and entertain their audience. These interactive and exciting experiences not only generate enthusiasm among customers but can also reward their participation with exclusive offers or discounts.
Virtual product trials: Augmented reality allows customers to “try” products in their homes or any location before making a purchase. For example, they can see how a piece of furniture would look in their living room or office, how a new paint color would appear on their walls, or even how they would look in a new shirt.
Here are some examples of AR use in digital marketing
Leading brands from various industries have embraced augmented reality to captivate their customers in innovative ways. A notable case comes from the fashion industry. In 2020, Gucci launched an augmented reality app that allowed customers to virtually try on different pairs of their famous shoes. Users simply had to point their phone at their feet and see how the shoes looked in real-time, providing a unique and engaging shopping experience.
Another iconic case is IKEA, which launched an augmented reality app that allows users to visualize furniture and accessories in their homes before making a purchase. Customers can choose from a wide range of products by scanning a code in their catalogs and see how they integrate with their existing decor. This increases confidence in the purchase decision and reduces returns.
Conclusions
Augmented reality is revolutionizing digital marketing, giving brands the ability to create unique experiences for their customers. From interactive games to virtual product trials, AR offers a world of opportunities for companies to stand out in an increasingly competitive market. The rise of augmented reality is here, and the most innovative brands are harnessing this technology to captivate their audience and forge lasting emotional connections.
In this new era of digital marketing, augmented reality has become the most powerful tool for captivating audiences and creating truly memorable connections. If you want to take your brand to new heights and offer unique experiences that will linger in the minds of your customers, we are your best ally! Our augmented reality services are designed to enhance your marketing strategy, providing you with creative and personalized solutions that will make a difference.
Ready to take the leap into the future of digital marketing? Don’t wait any longer! Discover how our passion for augmented reality can propel your company to success like never before. Tomorrow is already here, and at Bloom, we’ll make it unforgettable!
